Home - IFY Ventures

We invest in the Expression Economy.

iFY Ventures is a new type of fund that focuses on brands that enable consumers to express themselves - through products that they use every day. The fund is the brainchild of CASETiFY, the world’s leading premium, personalized tech accessories brand which has touched tens of millions of consumers worldwide.

What is the Expression
Economy?

The Expression Economy is expected to be a $2 trillion dollar market in the next 10 years. It is born from an entire generation’s desire to be heard, to be seen, and to be free. Every other generation has had its cultural renaissance and kairos: ours is now; through the pervasiveness of the internet, the break-neck speed of creation, and unprecedented distribution. New technology follows expression and creativity: with the Web3 revolution, NFT’s only further prove this point.

Our Investment
Philosophy

We focus on early to mid-stage growth companies that have established product market fit. We invest in teams that are already battle-ready and have an incredible symbiosis. We don’t need massive profits, but we need to know that the company has a profitable mindset. We also look for companies that know they need specific areas of expertise that they will value – mostly because it will save them months of time (maybe even years) in figuring it out on their own.

What We Understand

Culture

Globally, we’ve been able to work with brands and talent like Blackpink to Olivia Rodrigo. We not only know culture – we’ve seen how it’s possible to influence it. And we want to help you do that.

E-Commerce

Our DNA is in e-commerce: the entire user funnel from acquisition to loyalty/CRM – is our specialty. We’ve perfected the art of iterating on creating the world’s best funnels depending on product, market, and customer feedback.

Retail

Retail is hard. We’ve seen it all – by opening dozens of stores and creating one of the most successful innovative retail models using print-on-demand, and experiences. We’ve written the new playbook, and we want to share it with you.

Product Development and Innovation

Product launches don’t happen once a season anymore. They’re a constant, fluid process, and we understand that. Product development can’t just be in the product that touches your customer’s hands – it also happens up and down the funnel and in the customer experience. We know how to create these experiences seamlessly.

Culture

Globally, we’ve been able to work with brands and talent like Blackpink to Olivia Rodrigo. We not only know culture - we’ve seen how it’s possible to influence it. And we want to help you do that.

E-Commerce

Our DNA is in e-commerce: the entire user funnel from acquisition to loyalty/CRM - is our specialty. We’ve perfected the art of iterating on creating the world’s best funnels depending on product, market, and customer feedback.

Retail

Retail is hard. We’ve seen it all - by opening dozens of stores and creating one of the most successful innovative retail models using print-on-demand, and experiences. We’ve written the new playbook, and we want to share it with you.

product development & innoVation

Product launches don’t happen once a season anymore. They’re a constant, fluid process, and we understand that. Product development can’t just be in the product that touches your customer’s hands - it also happens up and down the funnel and in the customer experience. We know how to create these experiences seamlessly.

THE iFY TEAM & FAMILY

Working with iFY means not only a deep relationship and commitment to growth and founder-led values, but also access to a broader network of industry leaders with 50 years of cumulative experience in retail, brand building, and global logistics.